The franchise business in India is growing very fast. One major reason for this is the love Indians have for food, especially fast food. Whether it’s a big city or a small town, people enjoy eating out or ordering tasty food at home. And because of this growing demand, food franchises are playing a big role in changing how the fast-food market looks in India today.
A food franchise is a company where an individual purchases the authority to operate a food business using a well-established brand’s name, recipes, and processes. In this manner, individuals can establish their own food business with less risk since the brand already has a reputation and credibility. From hamburgers and pizzas to momos and South Indian cuisine, Indian food franchises are offering a diverse range of flavors.
In the last couple of years, most popular fast-food chains entered the Indian market in the form of franchises. Some popular international brands that have entered the Indian market include McDonald’s, Subway, Domino’s, and KFC. But it is not only the international brands, most of the popular Indian brands such as Wow! Momo, Haldiram’s, and Biryani Blues are also providing franchises and gaining popularity all over the country.
One of the largest reasons for food franchises to be expanding in India is due to the large and young population of the country. Young Indians are big fans of fast food and are always eager to experiment with new flavors. Plus, as more people work and earn higher wages, expenditures on food have grown. Mall food courts, takeaway counters, delivery kitchens, and roadside stalls, food franchises are found everywhere.
Franchising enables brands to expand more quickly without spending too much money on each location. For the franchisee, it is opening a business with training, assistance, and a tried-and-tested model. It is a win-win for both parties. Several of these franchise owners are individuals who never owned a business previously but now have successful food outlets.
Technology is also a major factor. Food ordering mobile apps such as Zomato and Swiggy have enabled small franchise owners to reach consumers more easily. Social media platforms provide an easier way of advertising food deals and drawing customers. Due to this, even small food franchises can now compete with the large brands.
Food safety and quality are also receiving greater emphasis. Most franchise brands have regulations where food is handled in a safe and flavorful manner. This increases trust for customers, particularly post-COVID-19, when cleanliness was at the top of everyone’s mind.
If you wish to launch your own food venture, franchising is an intelligent decision. The best part is, you don’t require much money. Now, you can initiate a food franchise under 10 lakhs in India. Several new brands have low-investment franchise models, such as food trucks, kiosks, and cloud kitchens. They require less space and fewer employees, making them relatively low-hassle businesses.
In brief, food franchises are not only increasing the availability of fast food but also facilitating individuals to become their own entrepreneurs. Planning, a good brand backing, and an interest in food, and anybody can be a part of India’s burgeoning world of food franchises.
